We all know that when people post quotes or testimonials, it’s often a marketing device. But the truth is getting feedback, and especially stories, about Red & Black from others is eye-opening. And often what keeps Red going when she faces days of frustration (and piles of paper) with all the work associated with Red & Black being a start-up company.
Every time someone tells Red how her crisis, and how she learned to take control of her life, has helped them, it gives her a warm and fuzzy feeling. And how does Black respond?
Great quote. Save it somewhere. And, make a note that we need to create a form to make it easier for people to give us feedback — both positive and negative, as how else can we improve?
So, when creating the DON’T TAKE OUR WORD FOR IT section, we thought about playing off our tagline “real sisters. real life.” and calling it “real feedback.” Which, as most things do, got us on a (slight) tangent about “why” (Black’s favorite word) Red & Black is resonating with people. And, although that may become a post one day, it doesn’t change the fact that we love hearing from those of you who have experienced Red & Black because you speak from a place of authenticity and credibility.
Looking back (which Red loves to do, while Black prefers looking forward), if we had realized the journey we were about to take when Black turned Red’s crisis into a brand, we’d have saved all the feedback in one place. And Black would have probably used an Excel spreadsheet to organize it. Instead, we often find it when looking for something else.
It has come from “real people” who’ve looked to Red & Black for their own enjoyment, but also from individuals (educators and students) in education settings, as well as community and religious organizations. But some of the most eye-opening feedback has come from those in the criminal justice world – both on the “inside” and “outside”.
Sign up on the sticky bar at the bottom of the page to be one of the first to receive our feedback form, as we really do love hearing from you on all things Red & Black! Plus, it’s an easy way to get a little bit of Red & Black delivered to you every week.
Over the years (and much to our surprise), we’ve found that many of the ideas and approaches Black shared with Red to help her deal with an assortment of topics are resonating with people of all ages. (Red will be the first to tell you that Black sees things differently than most people … while Black just sees herself as extremely pragmatic.) It may be because many are what Red describes as "instantly actionable" items or “duh” moments. Others may simply get you to stop and think. But that, too, is a good thing. So, we created this LEARNING FOR LIFE section.
LOTS OF LISTS
Red will be the first to admit that she’s learned that lists for the sake of having lists is not productive. But over the years, we’ve been told our lists are often valuable checklists. Some were ones Black created for Red when she was going through her “crisis” (Red’s word, not Black’s), while others were created when we were teaching at KIPP Houston High School. But over the years, we’ve developed ones in response to conversations we’ve had with people, although Black may come up with lists just to get you thinking.
CONVERSATION STARTERS
People told us they’re using our sisterly banter to start conversations with others — family, friends, at work, and even in classrooms — so Black created CONVERSATION STARTERS. Each provides our perspectives but then lists some “leading questions” to get the conversation started.
We all have those days when we feel life is out of control, so we’ll continue to provide you with information and tools that we hope you’ll not only enjoy and find useful, but also want to share.
Technically, they’re weekly newsletters, but readers have told us they get them thinking — get them talking — get them taking action, so sign up on the "sticky bar" at the bottom of the page.
Right now, these excerpts come from our bestselling book, What I Learned About Life When My Husband Got Fired! But, over time, we’ll be adding excerpts from other Red & Black books.
We struggled with which ones to include, as everyone seems to have a different favorite, and the topics in our book are so varied. (Don’t believe us? Check out the Table of Contents.)
So, we decided to start sharing what people ask for most — the stories people seem to enjoy at our speaking engagements, the ones adult literacy educators use in their classrooms, the ones you tell us are entertaining, but also get you thinking.
Book Bites aren’t just highlights. They’re stories that resonate and spark conversations.
Each excerpt is meant to stand on its own — to be useful and/or amusing, and worth your time. We hope they not only give you some insight into the very different personalities of Red and Black (if you find Red unbelievably naïve and Black extremely sarcastic, don’t worry, most people do), but also give you different ways of looking at things.
WHY ARE WE GIVING AWAY SO MUCH FREE CONTENT?
Red initially wondered that, too. But then decided that if these stories helped others, she was good with it. For Black, she finds it very annoying when authors reference an excerpt or a story and then say, “To find out the details, buy the book.”
That said, if you do want the full story … you can find What I Learned About Life When My Husband Got Fired! in the Red & Black Shop, including autographed copies. And if you need bulk sales? It’s as easy as contacting Red (the nice one) at Red@RedandBlack.email.
Shop, Social Media & Site — UPDATE!
RED & BLACK SHOP
We’re excited to announce we’ve finally opened the store and will be adding more items over the coming months. But it’s not about selling “stuff” … it’s about combining inspiring and entertaining messages (what we like to call “merchandise with meaning”) with items that are both practical and fun.
And, following a commitment we made years ago, everything is Made In The USA.
Please check it out at www.RedandBlackShop.com.
SOCIAL MEDIA
Not to brag, but our social media followers are growing faster than expected (except on Facebook, but that might be because we lost 4,500 followers … on purpose).
For those of you who use social media, we’d love it (well, Red would "love” it — Black would greatly appreciate it) if you could check us out — and if it’s not too much trouble … help us spread the word!
WEBSITE
It seems we keep saying our new and totally revamped website is about to launch. Well, we’re about to finalize all the library topics, which is the last major piece. That was a major project, and I’m sure we’ll tell you all about it, as it showed both the strength and weakness of artificial intelligence (AI) to review lots of data. But we’re almost there.
SOME THINGS NEVER CHANGE …
The world is changing — and we’re all being inundated with opinions, politics, and misinformation. Add in AI, and more than ever, people are looking for authenticity and human intelligence. Or, at least, human connection. So, when it comes to Red & Black … what’s more “real” than real sisters?
We’re going to stay true to ourselves and continue to focus on content that will (hopefully) help people laugh, learn, and build community alongside us. (OK, there may be some eye-rolling at Black’s unexpected comments or Red’s “cluelessness” at times.) On social media. With our merchandise. In our newsletter. On this site.