Banter Bites

It’s A Bird. It’s A Plane. It’s A Mission Statement?

What can you, a superhero, and corporate America have in common?

BANTER BITE BACKSTORY: If someone said “Superman” to you, we suspect that you’d probably be like Red, who thinks of the comic book character, although a few people might be like Black, who immediately thought of … mission statements. (Really! You can’t make this stuff up!)


Red will admit that she managed to survive the first 40+ years of her life without knowing what a mission statement even was. After all, she was a stay-at-home, self-proclaimed, warm and fuzzy mom, so why should she care about what’s obviously a business concept? On the other hand, she’d love to tell you all about her childhood memories of coming home from school and watching reruns of the black and white Superman TV series from the 1950s starring George Reeves. (She’d point out that it was many years after they were first released, and then mention for those who remember the Superman movies with Christopher Reeve, that the two actors weren’t related and spelled their last names differently).

Fast forward to when Red was going through her “crisis” (her word, not Black’s). Black introduced the concept of mission statements to her – but not in terms of her concept and business plan for Red & Black, the company. Instead, it was when Black was out of town for a weekend racing her Ferrari,

During my years in corporate life, I wrote many mission statements, but it never dawned on me to write a personal one. Until this weekend. And before you ask, a mission statement is a short paragraph, or sometimes just a concise sentence, that summarizes the purpose of the business and what is most important to the company. This weekend, I found myself wanting, not the usual list of racing goals or objectives, but a sense of my reason for being. And a mission statement, if used correctly, does exactly that … it communicates focus and helps keep a sense of direction.

But what’s the connection to Superman? For Black, it was obvious. She remembered that in late 2021, Superman’s “mission statement” was evolving yet again – from the well-known fighting for “Truth, Justice and the American Way” to “Truth, Justice and a Better Tomorrow.” Yes, the change was most likely driven by the fact the Superman character does well internationally, so why restrict it to the “American Way,” although it was also a way to distance Superman from American politics?

Red, the lover of history, was fascinated to learn that Superman’s “American Way” only originated during the 1940s as part of the World War II effort, not as part of the original comic books of the 1930s, but when she thinks of Superman,

For me, Superman is pure entertainment. Not political. Not a business model. Although I can see where he’s inspirational, regardless of the specific slogan or mission statement. And I admit, it could make you think about your own mission statement.

Today’s turbulent times for Jews may overshadow the celebration of the Jewish New Year, one of the holiest of the Jewish holidays. Yet, ironically, we feel it should strengthen its significance, as the holiday is a time for reflection on the past and hope for the future.

If you think today’s politics are ugly … let’s talk about a man who named himself “dictator for life” of the Roman empire, and is then assassinated by a group of senators, including his best friend. (However, there’s a “pretty” part – Cleopatra was his mistress.) Food trivia and leadership lessons aside, the fact July is named after him is the perfect excuse to rerun one of Red’s favorite Banter Bites

Quick! If someone says "Julius Caesar," what comes to mind?

BANTER BITE BACKSTORY: Almost everyone has heard of Julius Caesar, but how many of us really know much about him, or at least that's what Red starts to wonder when she receives the usual flippant, but still accurate, reply from her sister, after feeling very proud that she knew that July was named after the famous Roman.

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We don’t know about you, but we hate bathing suit shopping. So, we can’t imagine what it must be like if you’re looking for a gender-fluid one. And why would anyone get their panties in a knot (as Black would say) if Target sells them? Or Pride-themed merchandise? But clearly, people did. Which makes us ask … why should Target have such a difficult time supporting their LGBTQ+ (there are variations of this acronym) customers? And, more importantly, why can’t we let people celebrate who they are without facing a backlash of prejudice and violence?!

Rainbows are beautiful and suggest something magical. But during Pride Month, they also become a symbol of love, support, and understanding for the LGBTQ community.

BANTER BITE BACKSTORY: Until yesterday, when Black explained it to her, Red, like many people, didn't realize that Pride Month evolved from a tragic event, the Stonewall Uprising, into both a tribute and a memorial before it became a worldwide celebration of the LGBTQ community.

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