The story of how we "ended up in prison" is one we're often asked to tell, and we think this column (first published in February 2013) does a good job of doing that …
| Coming up with this month's topic and title was easy. Figuring out how to explain it may be a little more complicated. |
| No kidding. Every time we meet with Chaplain Watkins and she tells us about the men she works with and how they've reacted to our book, I'm left speechless. |
| That, in itself, is fairly amazing. |
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Cute. But if anyone had told us when we wrote our book that it would end up in a men's prison and that offenders would not only be reading the book, but enjoying it, learning from it, and sharing the lessons in it with their families, I'd have said they were crazy.
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| I believe that is what you called me when I told you that we were going to be speakers at the National Prisoner's Family Conference last February. |
| No. I thought you were kidding. Remember, YOUR business plan was that the book would be the basis of a sitcom. Not a Texas-approved textbook. |
| That might not have been our plan but, as you know, life rarely goes according to plan. |
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There's an understatement. But at the time, I thought it was just another one of your "outside the box" ideas. Way outside the box. However, once we spoke at the conference, and started learning more about the prison world, I realized there was a huge need for this information.
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| You are conveniently forgetting that initially you were fairly negative about it. |
| Yes, I was. My attitude was that prisoners had done something wrong, so they deserved to be in prison. I had no desire to help them. My heart was with the students, and trying to get our book and its "real life" lessons into the schools. |
| I understand. I would venture to guess that most people feel that way. On the surface, it seems logical. |
| Of course, you saw it differently. |
| Maybe more pragmatically. And then I started doing research. What really got my attention was the Children's Defense Fund's, "Cradle To Prison Pipeline" report. It explains all the contributing factors that feed that pipeline. And how education is a critical key to changing the trajectory of these lives. |
| What got my attention was the concept that you can calculate how many prison beds will be needed in the future based on children who can't read on grade level by the fourth grade. |
| It makes perfect sense … once you stop and think about it. |
| But it's not something you would typically think about. But then again, you rarely do the typical thing. Like the time you asked me what I was doing on a Friday night, and I thought you wanted to go to a movie. It never dawned on me that you were inviting me to "go to prison" with you and the founder of Wings Ministry. |
| And you found every excuse in the book not to go. |
| I'm a single mom. Heading off to a prison is not something I'd feel safe doing. And I wondered about your logic, but didn't want to ask. |
| There is only one way to get first-hand knowledge. I wanted to see what I had only read about. However, I was not prepared for what I discovered. |
| I remember you telling me that it was like a scene out of the old "Get Smart" TV series, with the long corridor and the locking doors. |
| Architecturally, it was built in 1908 and is beautiful. Although initially intimidating, once I met some of the men it became very "human." They were truly appreciative of my being there, as so many of them feel the outside world has forgotten them. And once the chaplain heard about our book she was anxious to read it. |
| What I still find hard to believe was that she mentioned that Stringfellow Unit is the only prison in Texas that has a kosher kitchen! I remember telling you that in this instance, G-d was not being subtle. There was clearly a reason that this was the first prison you ever visited. |
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I believe the word is beschert.
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| Well, a lot has happened since then. Chaplain Watkins not only had our book/program "approved," but also completed two pilot book clubs with 50+ men, and has already started a third. Even Sawyer, who is only 10, was surprised by the feedback from the men who have completed the program. Her exact quote was, "Wow!" |
| What I find fascinating is how many of these men are connecting the dots between how not understanding personal finance causes stress, and then realizing how it can lead to drugs and/or alcohol. And how "all of the above" contributes to bad decisions. |
| Obviously, they're finding the "life lessons" I learned as a 40+ year-old to be extremely important as they're saying they want to share the book with their families. I'm moved by their statements that they want their wives, their children, to learn what they're learning. |
| Well, according to Chaplain Watkins, their actions are matching their words. They are writing home about it, and a few even said they were going to send the book home. |
| I know. But my favorite story is the man who now turns off the water when he brushes his teeth. It sounds like such a small thing, but it says so much once you learn that he's doing it to because he recognizes he'll be living with someone when he gets out and doesn't want to waste their money. He wants to start today to make it a good habit for the future. |
| It is all about taking control of your life, versus letting your life control you. It is what I told you when Nick got fired. And it is what we tell students. |
| But in this case, I can't help but wonder how many lives are being touched – not only the offenders, but their families, their friends, their communities. Not to mention, what if some of the men who have read our book now start making better decisions. And once released, don't return to prison. |
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Exactly. Just imagine the money that would save taxpayers. The cost of Texas state prisons is about $22,000 per person per year, which works out to $60 a day. Our book costs less than half a day in prison. So if it has the potential to actually make a difference in their lives and their future decisions, it seems like a small investment … with huge upside potential. To me, it is a no-brainer.
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I was thinking more about the family environment, but your numbers make perfect sense. Unfortunately, just because something makes sense, doesn't mean it's going to happen. Just take a look at the education system. And what we've been trying to do for over three years now with limited success.
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| I know. It is extremely frustrating. But one day it will be ironic. |
| What do you mean? |
| Besides the fact it is much cheaper to educate than incarcerate (average cost for a year of public education in Texas is about $8,700 per student compared to the $22,000 cited above; nationally, the numbers are around $11,000 and $31,000, respectively), one day I expect to ask the question, "Why is it that these critical life lessons are being taught in prisons, but not in our schools?" |
| Well, that should get Austin's attention. |
| Austin? I was thinking Washington, D.C. And, it needs to do more than that. It needs to get everyone's attention. Especially voters. |
Second Chance Month may almost be over, but giving someone a second chance, especially for those who’ve been on the wrong side of the law, shouldn’t end when April does. Because we’ve all made mistakes, and a second chance is a gift that can make all the difference, as Red dramatically learned below …
| I had no idea that April was “Second Chance Month” until you sent me the official proclamation. I find it interesting that in the midst of juggling our usual million and one Red & Black things, your interest in criminal justice, which I know you consider a “passion project”, is as strong as ever, maybe even stronger. |
| It is not intentional, sometimes “passion projects” find you. And, when you least expect it. |
| Or where you least expect it! Only you would take a “field trip” to a men’s prison. |
| I will not get on my soapbox about how our education system contributes to the criminal justice problem. I will never forget a friend of mine who was formerly incarcerated telling me, “Rehabilitating people makes the assumption they were habilitated in the first place.” |
| When you stop and think about that statement, it’s pretty powerful! But I have to smile as once upon a time you, and I, used words like “offenders” and “prisoners” until we learned how our choice of words could be dehumanizing. |
| Says the woman who once believed in the idea of “lock ’em up and throw away the key”. |
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Blackassets.rebelmouse.io | That was before! I know you told me that just because someone made a bad decision, it didn’t make them a bad person, but it sounded like a cliche. Now, my opinion is based on our experience and the impact we’ve seen. The feedback has been eye-opening. Unfortunately, life doesn’t come with “do-overs.” |
| Exactly. None of us are perfect. We have all made bad decisions. Second chances are about opportunities to show we have learned from our mistakes. |
| Well, I know I have. Obviously, not anything illegal. But it made me determined to teach my daughters what I had learned. Probably one of the most heartwarming parts of the feedback we’ve received is that so many people on the inside want better – not only for themselves, but for their children and grandchildren. |
| Yes, which is why having a second chance is so critical. And, helping set people up for success, not failure, because it is about more than changing the lives of the formerly incarcerated -- it can change the lives of their families and, in turn, our communities and our country. |
| A ripple effect that could mean more people may get it right the first time and not need a second chance. |
| True. Maybe we should look at it as giving society a second chance … |
| Did you know that April's Autism Awareness Month? I wasn't aware (pun intended) of it until I read our local homeowner's monthly newsletter and it caught my eye. |
| Actually, last month the founding organization, the Autism Society, changed "Awareness "to "Acceptance" to foster inclusivity, as knowing about something is very different from accepting it. But I am guessing that is not the point of this call. |
| Although it isn't autism, it reminded me of years ago when we found out that Natasha has learning disabilities. |
| I think you mean DIFF-abilities. |
| Of course, that's another thing I remember. I was focused on the negative aspects of her diagnosis until you asked me, point-blank, "Why are they called disabilities?" And proceeded to explain that everyone has different strengths and weaknesses. |
| Exactly! Imagine the world if everyone excelled at math, but flunked English. Or, a world of lawyers, but no musicians. Some people are better at social skills, while others excel at handling technical data. Why not just say that people who have different skillsets and abilities have DIFF-abilities versus making them feel like they have shortcomings? |
| I know that you completely changed my way of thinking, not only about Natasha but about the concept of "disabilities" full stop. It opened my eyes – and my brain – about how just because someone has challenges or limited abilities in some areas, that doesn't mean they don't have different gifts and strengths in other areas. |
| Exactly. Although autism is a "spectrum condition" meaning it affects people differently and to varying degrees, it is a complex developmental disorder that can affect a person's social skills, and ability to communicate and interact with others. However, autistic people usually possess some extremely valuable traits that are rare in non-autistic people. |
| Which is why it frustrates me that so many people feel like those with disabilities, excuse me DIFF-abilities, are "lesser" people. When Natasha was diagnosed, she was in her teens and already had a very strong personality (no doubt inherited from you) and, luckily, seemed to have an innate understanding that she was just different, not better, not worse, than others. I guess one of the biggest challenges is to get others to see things with the same mindset. |
| We are a story-telling society, and there are countless stories of people with DIFF-abilities, including those with autism, that are eye-opening and more powerful than anything we could ever say. |
| Funny you say that, as I was curious to learn more about autism and found some inspiring quotes (including a wonderful Tom Hanks clip) that not only gave me great insight but made me smile. One of my favorites was how Paul Collins, an author and parent of an autistic child, said, "Autists are the ultimate square pegs, and the problem with pounding a square peg into a round hole is not that the hammering is hard work. It's that you're destroying the peg." That's such a great way to describe not only those with autism but any disability. |
| Well, technically, it will fit, but it requires that the diameter of the circle be larger than the diagonal of the square. Basic geometry. But, I understand Paul Collin's point. |
| Talk about DIFF-abilities! Couldn't you just agree with me? |
| The thought never crossed my mind. |
What do you get when you combine Black's corporate, consulting, and entrepreneurial background (not to mention expertise in business development and strategic planning) with Red's perspective as a mom and self-proclaimed "mere mortal"?
Combining our extremely different backgrounds with our experience as consumers (at significantly different price points) and ability to target varied audiences provides interesting and, hopefully, valuable insight — whether you're a small company, a nonprofit, a major corporation, or somewhere in between.
Interested In Working With Red & Black?
Maybe you're intrigued by our business story and detours (intended as a sitcom, our bestselling book, "What I Learned About Life When My Husband Got Fired!", was launched by Neiman Marcus and then detoured into the world of education and then criminal justice). Or, maybe, you just want to use Black's racing stories and analogies (she was the first woman to race the road course at Indianapolis Motor Speedway).
But how to use us?
- Do you need content and associated products?
- Could we be a good fit as part of your marketing and social media strategy?
- Are you looking for creative and effective personal and professional development programming for your employees (covering soft skills, silo-busting, and personal finance)?
We don't believe in one-size-fits-all, so instead of a long "menu of ideas" ... we prefer to work with you, understanding your needs and objectives, so we can provide real-world content tailored specifically for you.
BOTTOM LINE: Whether you're interested in creative content, licensing, speaking engagements, bulk book purchases, custom programs, or something you haven't quite defined yet — we're open to ideas and brainstorming. And if it makes sense for all of us ... we'll find a way to make it happen.
For more information, please contact Black at Business@RedandBlack email.
