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RED & BLACK ... Are In Prison?

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash

The story of how we "ended up in prison" is one we're often asked to tell, and we think this column (first published in February 2013) does a good job of doing that …


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Coming up with this month's topic and title was easy. Figuring out how to explain it may be a little more complicated.


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No kidding. Every time we meet with Chaplain Watkins and she tells us about the men she works with and how they've reacted to our book, I'm left speechless.


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That, in itself, is fairly amazing.


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Cute. But if anyone had told us when we wrote our book that it would end up in a men's prison and that offenders would not only be reading the book, but enjoying it, learning from it, and sharing the lessons in it with their families, I'd have said they were crazy.


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I believe that is what you called me when I told you that we were going to be speakers at the National Prisoner's Family Conference last February.


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No. I thought you were kidding. Remember, YOUR business plan was that the book would be the basis of a sitcom. Not a Texas-approved textbook.


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That might not have been our plan but, as you know, life rarely goes according to plan.


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There's an understatement. But at the time, I thought it was just another one of your "outside the box" ideas. Way outside the box. However, once we spoke at the conference, and started learning more about the prison world, I realized there was a huge need for this information.


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You are conveniently forgetting that initially you were fairly negative about it.


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Yes, I was. My attitude was that prisoners had done something wrong, so they deserved to be in prison. I had no desire to help them. My heart was with the students, and trying to get our book and its "real life" lessons into the schools.


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I understand. I would venture to guess that most people feel that way. On the surface, it seems logical.


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Of course, you saw it differently.


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Maybe more pragmatically. And then I started doing research. What really got my attention was the Children's Defense Fund's, "Cradle To Prison Pipeline" report. It explains all the contributing factors that feed that pipeline. And how education is a critical key to changing the trajectory of these lives.


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What got my attention was the concept that you can calculate how many prison beds will be needed in the future based on children who can't read on grade level by the fourth grade.


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It makes perfect sense … once you stop and think about it.


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But it's not something you would typically think about. But then again, you rarely do the typical thing. Like the time you asked me what I was doing on a Friday night, and I thought you wanted to go to a movie. It never dawned on me that you were inviting me to "go to prison" with you and the founder of Wings Ministry.


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And you found every excuse in the book not to go.


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I'm a single mom. Heading off to a prison is not something I'd feel safe doing. And I wondered about your logic, but didn't want to ask.


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There is only one way to get first-hand knowledge. I wanted to see what I had only read about. However, I was not prepared for what I discovered.


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I remember you telling me that it was like a scene out of the old "Get Smart" TV series, with the long corridor and the locking doors.


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Architecturally, it was built in 1908 and is beautiful. Although initially intimidating, once I met some of the men it became very "human." They were truly appreciative of my being there, as so many of them feel the outside world has forgotten them. And once the chaplain heard about our book she was anxious to read it.


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What I still find hard to believe was that she mentioned that Stringfellow Unit is the only prison in Texas that has a kosher kitchen! I remember telling you that in this instance, G-d was not being subtle. There was clearly a reason that this was the first prison you ever visited.


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I believe the word is beschert.


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Well, a lot has happened since then. Chaplain Watkins not only had our book/program "approved," but also completed two pilot book clubs with 50+ men, and has already started a third. Even Sawyer, who is only 10, was surprised by the feedback from the men who have completed the program. Her exact quote was, "Wow!"


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What I find fascinating is how many of these men are connecting the dots between how not understanding personal finance causes stress, and then realizing how it can lead to drugs and/or alcohol. And how "all of the above" contributes to bad decisions.


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Obviously, they're finding the "life lessons" I learned as a 40+ year-old to be extremely important as they're saying they want to share the book with their families. I'm moved by their statements that they want their wives, their children, to learn what they're learning.


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Well, according to Chaplain Watkins, their actions are matching their words. They are writing home about it, and a few even said they were going to send the book home.


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I know. But my favorite story is the man who now turns off the water when he brushes his teeth. It sounds like such a small thing, but it says so much once you learn that he's doing it to because he recognizes he'll be living with someone when he gets out and doesn't want to waste their money. He wants to start today to make it a good habit for the future.


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It is all about taking control of your life, versus letting your life control you. It is what I told you when Nick got fired. And it is what we tell students.


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But in this case, I can't help but wonder how many lives are being touched – not only the offenders, but their families, their friends, their communities. Not to mention, what if some of the men who have read our book now start making better decisions. And once released, don't return to prison.


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Exactly. Just imagine the money that would save taxpayers. The cost of Texas state prisons is about $22,000 per person per year, which works out to $60 a day. Our book costs less than half a day in prison. So if it has the potential to actually make a difference in their lives and their future decisions, it seems like a small investment … with huge upside potential. To me, it is a no-brainer.


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I was thinking more about the family environment, but your numbers make perfect sense. Unfortunately, just because something makes sense, doesn't mean it's going to happen. Just take a look at the education system. And what we've been trying to do for over three years now with limited success.


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I know. It is extremely frustrating. But one day it will be ironic.


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What do you mean?


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Besides the fact it is much cheaper to educate than incarcerate (average cost for a year of public education in Texas is about $8,700 per student compared to the $22,000 cited above; nationally, the numbers are around $11,000 and $31,000, respectively), one day I expect to ask the question, "Why is it that these critical life lessons are being taught in prisons, but not in our schools?"


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Well, that should get Austin's attention.


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Austin? I was thinking Washington, D.C. And, it needs to do more than that. It needs to get everyone's attention. Especially voters.
Image by filipefrazao on iStock

We’ve heard it all before — that cancer can impact any of us, that screenings matter, and that some serious cancers are impacting young people more than ever before. But those words can feel theoretical until something happens to grab our attention.

Last week, we got that stark reminder when James Van Der Beek, beloved by many from “Dawson’s Creek,” lost his battle with colorectal cancer at just 48 years old.

Which is why we’re rerunning this post … we know firsthand that early detection and screenings aren’t suggestions — they’re necessities.



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I know that cancer isn’t the “death sentence” it used to be when we were growing up, but it’s still a very scary word. Especially if it’s heard “close to home”.


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When we were young, the word was rarely said. And if it was, it was whispered or referred to as the “c-word.”


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Kind of like when I had my two miscarriages. No one wanted even to acknowledge, let alone talk about, them. Which made it all the more difficult to get through it, although intellectually, I knew it was not uncommon.


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Unfortunately, neither is cancer. It is the second-leading cause of death in the world, surpassed only by heart disease. But, at least, it is no longer a taboo subject.


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Please don’t make this about numbers. It’s about people. Which you should know. I’m sure you remember when Daddy was diagnosed with parotid gland cancer, which luckily was treatable. And I’ve had skin cancer, although I was very fortunate, it was caught early and easily treated.
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DoingBusiness.TOP (1)

DoingBusiness.TOP (1)

What do you get when you combine Black's corporate, consulting, and entrepreneurial background (not to mention expertise in business development and strategic planning) with Red's perspective as a mom and self-proclaimed "mere mortal"?

Combining our extremely different backgrounds with our experience as consumers (at significantly different price points) and ability to target varied audiences provides interesting and, hopefully, valuable insight — whether you're a small company, a nonprofit, a major corporation, or somewhere in between

Interested In Working With Red & Black?

Maybe you're intrigued by our business story and detours (intended as a sitcom, our bestselling book, "What I Learned About Life When My Husband Got Fired!", was launched by Neiman Marcus and then detoured into the world of education and then criminal justice). Or, maybe, you just want to use Black's racing stories and analogies (she was the first woman to race the road course at Indianapolis Motor Speedway).

But how to use us?

  • Do you need content and associated products?
  • Could we be a good fit as part of your marketing and social media strategy?
  • Are you looking for creative and effective personal and professional development programming for your employees (covering soft skills, silo-busting, and personal finance)?
We don't believe in one-size-fits-all, so instead of a long "menu of ideas" ... we prefer to work with you, understanding your needs and objectives, so we can provide real-world content tailored specifically for you.BOTTOM LINE: Whether you're interested in creative content, licensing, speaking engagements, bulk book purchases, custom programs, or something you haven't quite defined yet — we're open to ideas and brainstorming. And if it makes sense for all of us ... we'll find a way to make it happen.For more information, please contact Black at Business@RedandBlack.email.



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Black “flipped” Rendering by porcorex on iStock

Before you answer the question, we should warn you that it might be a trick question …


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I know you don’t celebrate holidays, so I’m not going to ask you if you have any plans for Valentine’s Day, but you do know that February’s American Heart Month, right?


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Of course. Which means the American Heart Association’s “Go Red” campaign is in full force. And, they are not talking about you. It is because heart disease is the leading cause of death – for both men and women.


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Don’t you find it ironic that Valentine’s Day – a “fun” holiday about letting people you love and care about know that you’re thinking of them … a holiday filled with Hallmark cards, squishy teddy bears, chocolate hearts – falls in the middle of such a “serious” month-long awareness campaign?
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