Words & Banter

RED & BLACK … Made In The U.S.A.

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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If we had published this month’s column before July 4th, we could’ve written about independence. Now, it’s too late.


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July 4th may be celebrated with barbeques, parades, and fireworks, but I doubt many people stop and think about what our country’s independence means to each of us.


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I hate to break the news to you, but it’s summer. Kids are out of school, people go on vacation, and July 4th is a holiday. Not a solemn occasion.


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My point exactly. People forget its significance.

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I agree, but you’ve never been one to walk around waving the American flag.

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True, but there are other ways to demonstrate your patriotism.

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That’s a word you don’t hear very often. I wonder why.

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Part of me wants to say it is because it sounds old-fashioned. But, then I think about how “patriot” can have very different connotations in today’s political arena.

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PLEASE … no politics. In fact, there are days I wish I had a sweatshirt that said that.

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That is funny. And, there needs to be another one with “WARNING: I talk politics.”

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Well, add those to the long list of T-shirt ideas we have.

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Will do. Which reminds me, I need to send you the recent New York Times article about how “American Made” T-shirts are having their best year yet. Apparently, people are willing to pay considerably more for an American made T-shirt. And, ones from American Giant that had “American Made” printed on the front, and sold for $60, sold out the first day.

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Really? I remember the first time I thought about the concept of “Made in the U.S.A.” It was when you decided to print our book in the U.S.A. Before that, it never dawned on me to check labels.

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I guess you do not remember that advertising jingle from the late 1970s, “Look For the Union Label,” that touted buying clothing made in America.


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Nope. But I’ll never forget you were willing to print our self-published book here even though it doubled the cost. And although I still laugh when you say, “Printed in the U.S.A. is the most expensive sentence you’ll ever publish,” to this day, your decision still amazes me.


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It amazes me that it ultimately became part of a lesson plan for high school students. For me, it was just a business decision. There was no way I was going to send my money to China.


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I thought it was a very expensive decision, but I figured you knew what you were doing. Plus, it was your money.


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Since you own almost half of the company, it was your money, too.


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I don’t see it that way. I’m only contributing sweat equity, whereas you’re paying for everything.


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But, that does not change the ownership percentages. Or, the fact that not everything of value can be calculated in terms of dollars, contrary to what accountants may think.


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That may be true, but us “mere mortals” make most purchasing decisions based on cost alone.


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Which is why our printing decision makes such a great example. If you just crunch the numbers, it is a no-brainer. Print in China. But, sometimes, you have to factor in non-financial considerations … like your values and priorities.


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I understand that now, although, at the time, I thought you were crazy. Especially when you made R.R. Donnelley (RRD) defend their pricing.


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I wanted to understand why it cost so much more to print here. As expected, part of it was related to labor costs (we have minimum wage and child labor laws) and regulations controlling workplace health and safety standards. Plus, there were already significant environmental laws.


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And until we printed our book, I never even knew about any of those things. But now I realize how important they are.


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Important … and expensive. There is a price, often hidden, for maintaining high standards. Someone has to pay for it.


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Good thing you could afford it.


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Agree, but even if I were on a strict budget, I would have found a way to print in the U.S.A. I could have downgraded the paper, used a single-color press instead of a two-color one, or printed using a less expensive process. In fact, part of my logic for printing 25,000 copies was to get the cost per book down.


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I wish you hadn’t reminded me of that. I try not to think about how many copies we still have left. Having said that, for a self-published book, where we’ve spent more time on philanthropic pursuits in the education and criminal justice worlds vs. marketing, having sold more than 14,000 copies is pretty impressive.


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I guess that makes us a “bestseller” since 90% of self-published books sell less than 100 copies. But, the point I am making is that it is important to me that we support U.S. businesses.


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Says the woman with Hermes handbags from France and European cars.


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Does it make you feel any better that when it came time to replace my washer and dryer, I bought American made? Just because I may not always buy American does not mean I do not make a conscious effort to do so whenever I can.


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Well, from now on, I’ll try to be better about it. The key will be remembering to stop and think about it.


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Maybe we need to do a T-shirt that instead of declaring it was “Made in the U.S.A.” turns it into a question … Made in the U.S.A.?

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Make it a long-sleeve shirt or a sweatshirt, and I’ll take two!

Want to read other columns? Here's a list.

Photo courtesy of Red’s eldest daughter, Natasha

What does Thanksgiving have to do with shoes?! Or, the fact some of Red’s most memorable Thanksgiving celebrations happened when she lived overseas and introduced the holiday to friends, none of whom were American. But this column from 2022 is bittersweet for Black, as shortly after it ran, her good friend John passed away … yet the memories of Thanksgivings spent together – and of dear friends – live on. (But that still doesn’t explain the shoes …)


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At the risk of asking you a warm and fuzzy question, have you thought about what you’re most thankful for this Thanksgiving?


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Yes.


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I should’ve guessed that you’d take the question literally. Could you expand on that a little, or at least give me a hint?
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Background image by IlijaErceg on iStock

Take a moment and imagine not being able to read this sentence. Now, think about this … if you’re reading this, you’re doing something millions of Americans can’t.


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I’ll admit that I never realized how many people can’t read. It’s something I’ve always taken for granted. That’s until Black and I met someone doing something about it – Jackie Aguilera, now the Project Manager for the Mayor’s Office of Adult Literacy (Houston). Her focus wasn’t only on reading literacy but on “literacies” I’d never heard of, such as financial literacy, health literacy, and digital literacy. But it all starts with the ability to read.


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It is called functional literacy. Obviously, if you are reading this article, you are on the internet. Which has more information than anyone can possibly absorb (and is why news literacy is so critical). Now, imagine if you could not read. All that information … just sitting there. Available to others, but not to you.


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Books are my great escape. Always have been. So, I can’t imagine a life without them.
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Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash
It’s late October, and for most of us, fall is in the air, which is Red’s favorite season. (It might have something to do with all the pumpkin spice products.) Halloween, which has been “marketed” in stores for months, will soon be over. And Election Day, which has been headline news for what seems like forever, is just around the corner. So, why are we linking to an Independence Day column? And one from 2020, no less?


Because now is the time to decide what direction we want to take our country. RED & BLACK … A Time For Independence is about the spirit of independence. And four years later, we feel it’s very sad (and very scary) that our sentiments about our country’s leaders having the strength, courage, and conviction to be independent thinkers are still relevant. Maybe even more than ever before.