| If we had published this month’s column before July 4th, we could’ve written about independence. Now, it’s too late. |
| July 4th may be celebrated with barbeques, parades, and fireworks, but I doubt many people stop and think about what our country’s independence means to each of us. |
| I hate to break the news to you, but it’s summer. Kids are out of school, people go on vacation, and July 4th is a holiday. Not a solemn occasion. |
red head
assets.rebelmouse.io
Black
assets.rebelmouse.io
| My point exactly. People forget its significance. |
| I agree, but you’ve never been one to walk around waving the American flag. |
| True, but there are other ways to demonstrate your patriotism. |
| That’s a word you don’t hear very often. I wonder why. |
| Part of me wants to say it is because it sounds old-fashioned. But, then I think about how “patriot” can have very different connotations in today’s political arena. |
| PLEASE … no politics. In fact, there are days I wish I had a sweatshirt that said that. |
| That is funny. And, there needs to be another one with “WARNING: I talk politics.” |
| Well, add those to the long list of T-shirt ideas we have. |
| Will do. Which reminds me, I need to send you the recent New York Times article about how “American Made” T-shirts are having their best year yet. Apparently, people are willing to pay considerably more for an American made T-shirt. And, ones from American Giant that had “American Made” printed on the front, and sold for $60, sold out the first day. |
| Really? I remember the first time I thought about the concept of “Made in the U.S.A.” It was when you decided to print our book in the U.S.A. Before that, it never dawned on me to check labels. |
| I guess you do not remember that advertising jingle from the late 1970s, “Look For the Union Label,” that touted buying clothing made in America. |
| Nope. But I’ll never forget you were willing to print our self-published book here even though it doubled the cost. And although I still laugh when you say, “Printed in the U.S.A. is the most expensive sentence you’ll ever publish,” to this day, your decision still amazes me. |
| It amazes me that it ultimately became part of a lesson plan for high school students. For me, it was just a business decision. There was no way I was going to send my money to China. |
| I thought it was a very expensive decision, but I figured you knew what you were doing. Plus, it was your money. |
| Since you own almost half of the company, it was your money, too. |
| I don’t see it that way. I’m only contributing sweat equity, whereas you’re paying for everything. |
| But, that does not change the ownership percentages. Or, the fact that not everything of value can be calculated in terms of dollars, contrary to what accountants may think. |
| That may be true, but us “mere mortals” make most purchasing decisions based on cost alone. |
| Which is why our printing decision makes such a great example. If you just crunch the numbers, it is a no-brainer. Print in China. But, sometimes, you have to factor in non-financial considerations … like your values and priorities. |
| I understand that now, although, at the time, I thought you were crazy. Especially when you made R.R. Donnelley (RRD) defend their pricing. |
| I wanted to understand why it cost so much more to print here. As expected, part of it was related to labor costs (we have minimum wage and child labor laws) and regulations controlling workplace health and safety standards. Plus, there were already significant environmental laws. |
| And until we printed our book, I never even knew about any of those things. But now I realize how important they are. |
| Important … and expensive. There is a price, often hidden, for maintaining high standards. Someone has to pay for it. |
| Good thing you could afford it. |
| Agree, but even if I were on a strict budget, I would have found a way to print in the U.S.A. I could have downgraded the paper, used a single-color press instead of a two-color one, or printed using a less expensive process. In fact, part of my logic for printing 25,000 copies was to get the cost per book down. |
| I wish you hadn’t reminded me of that. I try not to think about how many copies we still have left. Having said that, for a self-published book, where we’ve spent more time on philanthropic pursuits in the education and criminal justice worlds vs. marketing, having sold more than 14,000 copies is pretty impressive. |
| I guess that makes us a “bestseller” since 90% of self-published books sell less than 100 copies. But, the point I am making is that it is important to me that we support U.S. businesses. |
| Says the woman with Hermes handbags from France and European cars. |
| Does it make you feel any better that when it came time to replace my washer and dryer, I bought American made? Just because I may not always buy American does not mean I do not make a conscious effort to do so whenever I can. |
| Well, from now on, I’ll try to be better about it. The key will be remembering to stop and think about it. |
| Maybe we need to do a T-shirt that instead of declaring it was “Made in the U.S.A.” turns it into a question … Made in the U.S.A.? |
| Make it a long-sleeve shirt or a sweatshirt, and I’ll take two! |
Red
assets.rebelmouse.io
Want to read other columns? Here's a list.
Take a moment and imagine not being able to read this sentence. Now, think about this … if you’re reading this, you’re doing something millions of Americans can’t.
|
I’ll admit that I never realized how many people can’t read.
It’s something I’ve always taken for
granted. That’s until Black and I met
someone doing something about it – Jackie Aguilera, now the Project Manager for
the Mayor’s Office of Adult
Literacy (Houston). Her focus
wasn’t only on reading literacy but on “literacies” I’d never heard of, such as
financial literacy, health literacy, and digital literacy. But it all starts
with the ability to read. |
|
It
is called functional
literacy. Obviously, if you
are reading this article, you are on the internet. Which has more information than anyone can
possibly absorb (and is why news literacy is so critical). Now,
imagine if you could not read. All that
information … just sitting there.
Available to others, but not to you. |
|
Books are my great escape. Always have been. So, I can’t
imagine a life without them. |
|
A great escape … in many ways. You may use it to escape from the stresses of
daily life or just as entertainment. But,
books and, more specifically, the ability to read is how people can escape a
life of poverty and limited opportunities.
|
| Working with Jackie made me see that. As did our work with the criminal justice system, as so many incarcerated people struggle to read. And I know you’re a data geek, but please don’t start quoting me statistics. |
| OK, no statistics, but did you know that more people in the US are affected by low literacy (meaning they cannot read at a sixth-grade level) than are diagnosed with cancer or heart disease? |
Over the years, as we’ve learned how many people can’t read (including one in three Houstonians), it’s made us stop and think about how that impacts every aspect of their lives … their families … their communities. And also … our communities and our country.
As former First Lady Barbara Bush said many years ago,
If you help a person to read, then their opportunities in life will be endless.
| I have a confession to make, which I’m sure will make you roll your eyes. |
| Interesting caveat and probably true. |
| Every time we talk with Jackie (Aguilera) from the Mayor’s Office of Adult Literacy and hear what she’s doing in the world of adult education, I feel like I’m back in school and having to take copious notes. |
| I am more than happy to send you “homework assignments” as I come across relevant articles and research. |
| Thanks, but no thanks. I’ll stick to taking notes. But that does explain why you’re so knowledgeable about literacy. |
| But, reading information is very different from being at the forefront of literacy innovation. And, if we had never met Jackie, I never would have realized how literacy is about more than reading and writing. |
| But that alone is such a critical part of all of our lives and can make the difference between struggling and success. Although I never stopped to think about any of that before we met Jackie. |
| The funny thing is we first met her because of financial literacy. |
| Yes, I remember, even though it was over a decade ago. It was shortly after our book was approved as a financial literacy textbook by the (Texas) State Board of Education, and you decided we should go to a Houston Money Week meeting. I didn’t think we were qualified to talk about the topic. |
| I did not feel qualified to decide whether or not we could be of any help until I better understood what they did. |
| That’s why I let you do the talking when “newbies” had to introduce themselves. Plus, I’d have talked their ears off. But after the meeting, this confident but very approachable woman came striding across the room, extended her hand to me, and introduced herself. At the time, she was Literacy Coordinator at EastSide University. |
| All I remember was her energy, commitment, and passion for financial literacy. Not usually a topic discussed with such enthusiasm. |
| There’s an understatement. And not only did it take me by surprise, but I hate to admit it, it was contagious. Especially once we started working with her. |
| Another confession? |
| Maybe. I still shake my head in amazement at the incredibly creative ways she makes personal finance, typically such a “boring” topic, come alive. And how she uses outside-the-box approaches to making learning relevant. |
| But, it is not only financial literacy. It also includes digital literacy, health literacy, and even news literacy and environmental literacy. Which is why I am honored that she asked us to create various “Conversation Starters” she could use at presentations and workshops. |
| I never imagined they could be used to talk about serious concepts in a light-hearted and fun way. Even if she points out how I was a poster child for not being “literate” when it comes to an assortment of life topics. |
| I dislike the term “literacy” because it makes people feel like they are “illiterate” when they do not know something. In reality, they may never have been exposed to the information or given an opportunity to learn it. |
| I can tell you first-hand that, initially, I felt stupid until you pointed out I was merely sheltered. But that’s given me so much more empathy when I think of other people in the same position I was once in. |
| That is why she likes the “Conversation Starters” – they make the topics accessible in a non-threatening way. |
| And helps us realize that literacy impacts every aspect of our lives since it is so much more than reading and writing. Raising awareness of that and talking about it with others, especially our families, can have a huge ripple effect. |
| That is the purpose of September being designated National Literacy Month. |
| September seems the perfect time to learn something new. It’s like being back in school, except you can put the knowledge to work immediately. |
| And, this year, with elections just months away, it is the perfect time to learn about news literacy. |
| Oh, I know better … |