Words & Banter

RED & BLACK ... FREE And Animated

Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash


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You're probably tired of hearing me say this, but I'm so excited that we're offering educators and community organizations our book and other materials as FREE online resources!


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I bet our accountants and attorneys might not feel the same way.


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At this point, I doubt they'd be surprised. They should be used to us putting philanthropy ahead of profits, although pre-coronavirus we were going to start focusing on a new website and new sources of revenue.


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Well, COVID-19 changed everything – for everyone.


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No kidding. But I'll admit that I was surprised when educators reached out to us looking for online resources, including our bestselling book, What I Learned About Life When My Husband Got Fired! It's not as if it's a bestselling textbook.


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But, it is a State Board of Education approved textbook. Although, I am more excited it is student-approved. What caught me off-guard was when they explained they needed it in a format that could be accessed on a smartphone because many of their students do not have access to computers since schools and libraries are closed.


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I know. I also know they were relieved when you said you would immediately get to work on creating the resources they needed, and would also create a new webpage so they could find everything in one place. But what left them speechless was when they asked the cost, and you said it would be FREE.


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It just seemed the right thing to do. We are all in this together. We cannot make ventilators or face masks, but we can try to help educators who are looking for new and creative ways to work with their students.


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The funny thing is when we started accumulating everything in one place, I realized we already had an assortment of user-friendly resources that had been used with middle school students, high school students, and adult education learners. And they could be used for online learning or even independent study. Resources that are engaging, relevant, and interactive.


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Stop! You are starting to sound like a textbook salesman.


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Except everything is FREE! And, as a parent, I know first-hand that teachers are struggling to find effective online resources. Over the last month, I've seen this with both Sawyer and Natasha, so it applies to high schools and colleges. Especially as online resources need to both get – and keep – their attention!


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That is a challenge even when you are in their faces.


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True. That's where I think our newly released animated videos may help engage students of all ages. And the timing couldn't be better!


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When we partnered with Greater Houston Partnership's UpSkill Houston initiative to create a new series of short animations on soft skills, there was no way to know that we would end up launching them in the midst of the COVID-19 pandemic.


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Ok, now that they're done, I'll share a secret with you. When you first told me about the idea to have short (less than a minute) videos on "soft skills" – topics like critical thinking, communications, teamwork, etc. – I thought you were crazy. I know that when we met with Hasbro, they suggested our "sitcom characters" should be animated, and that's what we were doing. But we were supposed to be doing "fun" stories that would be of interest to "mere mortals". Not videos on "less than exciting" topics for educational, corporate, and community organization use.


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One does not preclude the other. Anyway, I had never considered a series on soft skills until I was talking with Peter Beard at UpSkill Houston about my corporate days and how we would hire for technical skills, but fire for lack of soft skills. He was aware we were working on animation and suggested the series.


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I'm not questioning the relevance of the topics. I just felt the subject matter was going to be hard to make engaging and fun.


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Oh ye of little imagination.


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I'll ignore that because once I started seeing the videos "come to life", I realized how great they were going to be. Especially as a "mere mortal mom" who has seen first-hand how important these skills are in everyday life. And before you say it, yes, that's because you pointed it out to me!


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I was going to say that your character in the video is one of the reasons why I think they are so effective. The videos clearly and quickly provide the "textbook" definition of a specific soft skill and why it is valuable to employers, as well as my insight as a former corporate executive. However, you show how the skill has a "real life" application in our personal lives.


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Well, as you pointed out to me years ago, all these skills are transferable not only between industries, but with our personal lives. As a parent, these videos make such great teaching tools.


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I do not have children, but I would not refer to them as "teaching tools" … maybe conversation starters.


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Whatever you call them, when combined with our other FREE resources, I'd like to think we could help a lot of people. I just wish there was a way we could let people know about all of our new and, to me anyway, exciting material.


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Which is why we are creating a new website and a strategy to use social media to build our audience. We have to ask, and hope, that people will then share the information with others.


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But we have all these FREE resources now! Things that might be useful as we go into summer. How do we let people know that there are truly no strings attached? No "trial period." No hidden fees. Free means free. And that we'll do whatever we can do to help educators and students.


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You just did.

For more information on FREE resources to educators, including getting access to our bestselling book, contact Red at education@RedandBlackBooks.com.

To learn more about Red& Black's partnership with UpSkill Houston, click here.

And, to access the Red & Black Soft Skills Series, go to UpSkillMyLife.org/softskills.


Want to read other columns? Here's a list.

Photo courtesy of Red’s eldest daughter, Natasha

What does Thanksgiving have to do with shoes?! Or, the fact some of Red’s most memorable Thanksgiving celebrations happened when she lived overseas and introduced the holiday to friends, none of whom were American. But this column from 2022 is bittersweet for Black, as shortly after it ran, her good friend John passed away … yet the memories of Thanksgivings spent together – and of dear friends – live on. (But that still doesn’t explain the shoes …)


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At the risk of asking you a warm and fuzzy question, have you thought about what you’re most thankful for this Thanksgiving?


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Yes.


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I should’ve guessed that you’d take the question literally. Could you expand on that a little, or at least give me a hint?
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Background image by IlijaErceg on iStock

Take a moment and imagine not being able to read this sentence. Now, think about this … if you’re reading this, you’re doing something millions of Americans can’t.


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I’ll admit that I never realized how many people can’t read. It’s something I’ve always taken for granted. That’s until Black and I met someone doing something about it – Jackie Aguilera, now the Project Manager for the Mayor’s Office of Adult Literacy (Houston). Her focus wasn’t only on reading literacy but on “literacies” I’d never heard of, such as financial literacy, health literacy, and digital literacy. But it all starts with the ability to read.


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It is called functional literacy. Obviously, if you are reading this article, you are on the internet. Which has more information than anyone can possibly absorb (and is why news literacy is so critical). Now, imagine if you could not read. All that information … just sitting there. Available to others, but not to you.


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Books are my great escape. Always have been. So, I can’t imagine a life without them.
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Design by Sawyer Pennington, Underlying photo by Jon Tyson on Unsplash
It’s late October, and for most of us, fall is in the air, which is Red’s favorite season. (It might have something to do with all the pumpkin spice products.) Halloween, which has been “marketed” in stores for months, will soon be over. And Election Day, which has been headline news for what seems like forever, is just around the corner. So, why are we linking to an Independence Day column? And one from 2020, no less?


Because now is the time to decide what direction we want to take our country. RED & BLACK … A Time For Independence is about the spirit of independence. And four years later, we feel it’s very sad (and very scary) that our sentiments about our country’s leaders having the strength, courage, and conviction to be independent thinkers are still relevant. Maybe even more than ever before.