| You're probably tired of hearing me say this, but I'm so excited that we're offering educators and community organizations our book and other materials as FREE online resources! |
| I bet our accountants and attorneys might not feel the same way. |
| At this point, I doubt they'd be surprised. They should be used to us putting philanthropy ahead of profits, although pre-coronavirus we were going to start focusing on a new website and new sources of revenue. |
| Well, COVID-19 changed everything – for everyone. |
| No kidding. But I'll admit that I was surprised when educators reached out to us looking for online resources, including our bestselling book, What I Learned About Life When My Husband Got Fired! It's not as if it's a bestselling textbook. |
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But, it is a State Board of Education approved textbook. Although, I am more excited it is student-approved. What caught me off-guard was when they explained they needed it in a format that could be accessed on a smartphone because many of their students do not have access to computers since schools and libraries are closed.
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I know. I also know they were relieved when you said you would immediately get to work on creating the resources they needed, and would also create
a new webpage so they could find everything in one place. But what left them speechless was when they asked the cost, and you said it would be FREE. |
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It just seemed the right thing to do. We are all in this together. We cannot make ventilators or face masks, but we can try to help educators who are looking for new and creative ways to work with their students.
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| The funny thing is when we started accumulating everything in one place, I realized we already had an assortment of user-friendly resources that had been used with middle school students, high school students, and adult education learners. And they could be used for online learning or even independent study. Resources that are engaging, relevant, and interactive. |
| Stop! You are starting to sound like a textbook salesman. |
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Except everything is FREE! And, as a parent, I know first-hand that teachers are struggling to find effective online resources. Over the last month, I've seen this with both Sawyer and Natasha, so it applies to high schools and colleges. Especially as online resources need to both get – and keep – their attention!
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| That is a challenge even when you are in their faces. |
| True. That's where I think our newly released animated videos may help engage students of all ages. And the timing couldn't be better! |
| When we partnered with Greater Houston Partnership's UpSkill Houston initiative to create a new series of short animations on soft skills, there was no way to know that we would end up launching them in the midst of the COVID-19 pandemic. |
| Ok, now that they're done, I'll share a secret with you. When you first told me about the idea to have short (less than a minute) videos on "soft skills" – topics like critical thinking, communications, teamwork, etc. – I thought you were crazy. I know that when we met with Hasbro, they suggested our "sitcom characters" should be animated, and that's what we were doing. But we were supposed to be doing "fun" stories that would be of interest to "mere mortals". Not videos on "less than exciting" topics for educational, corporate, and community organization use. |
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One does not preclude the other. Anyway, I had never considered a series on soft skills until I was talking with Peter Beard at UpSkill Houston about my corporate days and how we would hire for technical skills, but fire for lack of soft skills. He was aware we were working on animation and suggested the series.
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| I'm not questioning the relevance of the topics. I just felt the subject matter was going to be hard to make engaging and fun. |
| Oh ye of little imagination. |
| I'll ignore that because once I started seeing the videos "come to life", I realized how great they were going to be. Especially as a "mere mortal mom" who has seen first-hand how important these skills are in everyday life. And before you say it, yes, that's because you pointed it out to me! |
| I was going to say that your character in the video is one of the reasons why I think they are so effective. The videos clearly and quickly provide the "textbook" definition of a specific soft skill and why it is valuable to employers, as well as my insight as a former corporate executive. However, you show how the skill has a "real life" application in our personal lives. |
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Well, as you pointed out to me years ago, all these skills are transferable not only between industries, but with our personal lives. As a parent, these videos make such great teaching tools.
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| I do not have children, but I would not refer to them as "teaching tools" … maybe conversation starters. |
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Whatever you call them, when combined with our other FREE resources, I'd like to think we could help a lot of people. I just wish there was a way we could let people know about all of our new and, to me anyway, exciting material.
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Which is why we are creating a new website and a strategy to use social media to build our audience. We have to ask, and hope, that people will then share the information with others.
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But we have all these FREE resources now! Things that might be useful as we go into summer. How do we let people know that there are truly no strings attached? No "trial period." No hidden fees. Free means free. And that we'll do whatever we can do to help educators and students.
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| You just did. |
For more information on FREE resources to educators, including getting access to our bestselling book, contact Red at education@RedandBlackBooks.com.
To learn more about Red& Black's partnership with UpSkill Houston, click here.
And, to access the Red & Black Soft Skills Series, go to UpSkillMyLife.org/softskills.
Take a moment and imagine not being able to read this sentence. Now, think about this … if you’re reading this, you’re doing something millions of Americans can’t.
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I’ll admit that I never realized how many people can’t read.
It’s something I’ve always taken for
granted. That’s until Black and I met
someone doing something about it – Jackie Aguilera, now the Project Manager for
the Mayor’s Office of Adult
Literacy (Houston). Her focus
wasn’t only on reading literacy but on “literacies” I’d never heard of, such as
financial literacy, health literacy, and digital literacy. But it all starts
with the ability to read. |
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It
is called functional
literacy. Obviously, if you
are reading this article, you are on the internet. Which has more information than anyone can
possibly absorb (and is why news literacy is so critical). Now,
imagine if you could not read. All that
information … just sitting there.
Available to others, but not to you. |
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Books are my great escape. Always have been. So, I can’t
imagine a life without them. |
red head
assets.rebelmouse.io
Black
assets.rebelmouse.io
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A great escape … in many ways. You may use it to escape from the stresses of
daily life or just as entertainment. But,
books and, more specifically, the ability to read is how people can escape a
life of poverty and limited opportunities.
|
| Working with Jackie made me see that. As did our work with the criminal justice system, as so many incarcerated people struggle to read. And I know you’re a data geek, but please don’t start quoting me statistics. |
| OK, no statistics, but did you know that more people in the US are affected by low literacy (meaning they cannot read at a sixth-grade level) than are diagnosed with cancer or heart disease? |
Over the years, as we’ve learned how many people can’t read (including one in three Houstonians), it’s made us stop and think about how that impacts every aspect of their lives … their families … their communities. And also … our communities and our country.
As former First Lady Barbara Bush said many years ago,
If you help a person to read, then their opportunities in life will be endless.
| I have a confession to make, which I’m sure will make you roll your eyes. |
| Interesting caveat and probably true. |
| Every time we talk with Jackie (Aguilera) from the Mayor’s Office of Adult Literacy and hear what she’s doing in the world of adult education, I feel like I’m back in school and having to take copious notes. |
| I am more than happy to send you “homework assignments” as I come across relevant articles and research. |
| Thanks, but no thanks. I’ll stick to taking notes. But that does explain why you’re so knowledgeable about literacy. |
| But, reading information is very different from being at the forefront of literacy innovation. And, if we had never met Jackie, I never would have realized how literacy is about more than reading and writing. |
| But that alone is such a critical part of all of our lives and can make the difference between struggling and success. Although I never stopped to think about any of that before we met Jackie. |
| The funny thing is we first met her because of financial literacy. |
| Yes, I remember, even though it was over a decade ago. It was shortly after our book was approved as a financial literacy textbook by the (Texas) State Board of Education, and you decided we should go to a Houston Money Week meeting. I didn’t think we were qualified to talk about the topic. |
| I did not feel qualified to decide whether or not we could be of any help until I better understood what they did. |
| That’s why I let you do the talking when “newbies” had to introduce themselves. Plus, I’d have talked their ears off. But after the meeting, this confident but very approachable woman came striding across the room, extended her hand to me, and introduced herself. At the time, she was Literacy Coordinator at EastSide University. |
| All I remember was her energy, commitment, and passion for financial literacy. Not usually a topic discussed with such enthusiasm. |
| There’s an understatement. And not only did it take me by surprise, but I hate to admit it, it was contagious. Especially once we started working with her. |
| Another confession? |
| Maybe. I still shake my head in amazement at the incredibly creative ways she makes personal finance, typically such a “boring” topic, come alive. And how she uses outside-the-box approaches to making learning relevant. |
| But, it is not only financial literacy. It also includes digital literacy, health literacy, and even news literacy and environmental literacy. Which is why I am honored that she asked us to create various “Conversation Starters” she could use at presentations and workshops. |
| I never imagined they could be used to talk about serious concepts in a light-hearted and fun way. Even if she points out how I was a poster child for not being “literate” when it comes to an assortment of life topics. |
| I dislike the term “literacy” because it makes people feel like they are “illiterate” when they do not know something. In reality, they may never have been exposed to the information or given an opportunity to learn it. |
| I can tell you first-hand that, initially, I felt stupid until you pointed out I was merely sheltered. But that’s given me so much more empathy when I think of other people in the same position I was once in. |
| That is why she likes the “Conversation Starters” – they make the topics accessible in a non-threatening way. |
| And helps us realize that literacy impacts every aspect of our lives since it is so much more than reading and writing. Raising awareness of that and talking about it with others, especially our families, can have a huge ripple effect. |
| That is the purpose of September being designated National Literacy Month. |
| September seems the perfect time to learn something new. It’s like being back in school, except you can put the knowledge to work immediately. |
| And, this year, with elections just months away, it is the perfect time to learn about news literacy. |
| Oh, I know better … |