I used to love the Olympics. It was all about, as the introduction to ABC’s Wide World of Sports would say, “The thrill of victory, the agony of defeat.” But it was so much more. As one of my favorite parts of the Olympic coverage was when Olympic host Jim McKay (I’m showing my age) would profile athletes, bringing their backstories to life, making the events more personal, touching, and, often, dramatic.
And today? Well, at the risk of sounding like an old person and the yearning for “the good ‘ole days” when the Olympics were about sports, athletes, and medal counts, it now seems like the word “politics” has cast its ugly shadow on the Games. The “backstories” of the Beijing Games are about protecting our athletes (not just from COVID, but from China hacking cell phones) and whether we should even be competing because of China’s human rights abuses. An Olympics with diplomatic boycotts, and China and Russia using the opening ceremony to declare a “partnership”.
All of which I found myself saying to Black, then making the innocent (or so I thought) comment of wondering why the Olympics just can’t be the way it used to be. For the record, it was a rhetorical question. I didn’t want an answer, I wanted to stroll down memory lane. But Black, of course, felt the need to reply,
Follow the money. The Olympics is big money, with sponsorships generating billions of dollars of revenue and global corporate sponsors spending hundreds of millions of dollars. When we were growing up, it was a sporting event that unified the world, if only for a few weeks. (Plus, there were only a handful of television networks – no cable, no streaming, no social media). Now, it is a commercial event. “Wanting to win” used to be about national pride, now it seems to be about market share.
I knew what she meant and thought about all the “marketing” behind the companies like Ralph Lauren dressing the U.S. Olympic team, but preferred to think about the athletes talking about how they felt when they wore the team uniforms. A feeling of being part of something bigger than themselves, a culmination of years of hard work and dedication, about doing their best for their country. About pride.
But what about when there are moral implications? I know the athletes don’t get to decide where the games are held, but when the host country is one that we have serious humanity issues with, shouldn’t the Olympics and its sponsors stand up for what they believe. I couldn’t help but ask Black, this time hoping for answers, but instead got questions,
If you are the International Olympic Committee with so much money on the line, plus so few countries willing to go to the expense of hosting, especially given the complications due to COIVD, what do you do? If you are a sponsor, who “claims” to value social responsibility (companies are even rated by environmental, social, and governance criteria), how do you make decisions about a country like China that is such a huge business opportunity, even if it is politically intolerant? How many people, let alone companies, do you think have the guts to stand up and do what is right versus what is profitable? And, is there a longer-term price that will be paid?
Maybe I’m being an ostrich, but I didn’t want to think about the future of the Olympics. Instead, I thought about the millions of fans worldwide who love the Olympics and need them more than ever before as they look to them for diversion and inspiration. For me, I’ll look forward to the backstories of this year’s athletes and enjoy my memories of past Olympics vs. wishing that I could change the realities of today.
Take a moment and imagine not being able to read this sentence. Now, think about this … if you’re reading this, you’re doing something millions of Americans can’t.
red head assets.rebelmouse.io |
I’ll admit that I never realized how many people can’t read.
It’s something I’ve always taken for
granted. That’s until Black and I met
someone doing something about it – Jackie Aguilera, now the Project Manager for
the Mayor’s Office of Adult
Literacy (Houston). Her focus
wasn’t only on reading literacy but on “literacies” I’d never heard of, such as
financial literacy, health literacy, and digital literacy. But it all starts
with the ability to read. |
Black assets.rebelmouse.io |
It
is called functional
literacy. Obviously, if you
are reading this article, you are on the internet. Which has more information than anyone can
possibly absorb (and is why news literacy is so critical). Now,
imagine if you could not read. All that
information … just sitting there.
Available to others, but not to you. |
red head assets.rebelmouse.io |
Books are my great escape. Always have been. So, I can’t
imagine a life without them. |
Black assets.rebelmouse.io |
A great escape … in many ways. You may use it to escape from the stresses of
daily life or just as entertainment. But,
books and, more specifically, the ability to read is how people can escape a
life of poverty and limited opportunities.
|
red head assets.rebelmouse.io | Working with Jackie made me see that. As did our work with the criminal justice system, as so many incarcerated people struggle to read. And I know you’re a data geek, but please don’t start quoting me statistics. |
Black assets.rebelmouse.io | OK, no statistics, but did you know that more people in the US are affected by low literacy (meaning they cannot read at a sixth-grade level) than are diagnosed with cancer or heart disease? |
Over the years, as we’ve learned how many people can’t read (including one in three Houstonians), it’s made us stop and think about how that impacts every aspect of their lives … their families … their communities. And also … our communities and our country.
As former First Lady Barbara Bush said many years ago,
If you help a person to read, then their opportunities in life will be endless.
Because now is the time to decide what direction we want to take our country. RED & BLACK … A Time For Independence is about the spirit of independence. And four years later, we feel it’s very sad (and very scary) that our sentiments about our country’s leaders having the strength, courage, and conviction to be independent thinkers are still relevant. Maybe even more than ever before.
red head assets.rebelmouse.io | I have a confession to make, which I’m sure will make you roll your eyes. |
Black assets.rebelmouse.io | Interesting caveat and probably true. |
red head assets.rebelmouse.io | Every time we talk with Jackie (Aguilera) from the Mayor’s Office of Adult Literacy and hear what she’s doing in the world of adult education, I feel like I’m back in school and having to take copious notes. |
Black assets.rebelmouse.io | I am more than happy to send you “homework assignments” as I come across relevant articles and research. |
red head assets.rebelmouse.io | Thanks, but no thanks. I’ll stick to taking notes. But that does explain why you’re so knowledgeable about literacy. |
Black assets.rebelmouse.io | But, reading information is very different from being at the forefront of literacy innovation. And, if we had never met Jackie, I never would have realized how literacy is about more than reading and writing. |
red head assets.rebelmouse.io | But that alone is such a critical part of all of our lives and can make the difference between struggling and success. Although I never stopped to think about any of that before we met Jackie. |
Black assets.rebelmouse.io | The funny thing is we first met her because of financial literacy. |
red head assets.rebelmouse.io | Yes, I remember, even though it was over a decade ago. It was shortly after our book was approved as a financial literacy textbook by the (Texas) State Board of Education, and you decided we should go to a Houston Money Week meeting. I didn’t think we were qualified to talk about the topic. |
Black assets.rebelmouse.io | I did not feel qualified to decide whether or not we could be of any help until I better understood what they did. |
red head assets.rebelmouse.io | That’s why I let you do the talking when “newbies” had to introduce themselves. Plus, I’d have talked their ears off. But after the meeting, this confident but very approachable woman came striding across the room, extended her hand to me, and introduced herself. At the time, she was Literacy Coordinator at EastSide University. |
Black assets.rebelmouse.io | All I remember was her energy, commitment, and passion for financial literacy. Not usually a topic discussed with such enthusiasm. |
red head assets.rebelmouse.io | There’s an understatement. And not only did it take me by surprise, but I hate to admit it, it was contagious. Especially once we started working with her. |
Black assets.rebelmouse.io | Another confession? |
red head assets.rebelmouse.io | Maybe. I still shake my head in amazement at the incredibly creative ways she makes personal finance, typically such a “boring” topic, come alive. And how she uses outside-the-box approaches to making learning relevant. |
Black assets.rebelmouse.io | But, it is not only financial literacy. It also includes digital literacy, health literacy, and even news literacy and environmental literacy. Which is why I am honored that she asked us to create various “Conversation Starters” she could use at presentations and workshops. |
red head assets.rebelmouse.io | I never imagined they could be used to talk about serious concepts in a light-hearted and fun way. Even if she points out how I was a poster child for not being “literate” when it comes to an assortment of life topics. |
Black assets.rebelmouse.io | I dislike the term “literacy” because it makes people feel like they are “illiterate” when they do not know something. In reality, they may never have been exposed to the information or given an opportunity to learn it. |
red head assets.rebelmouse.io | I can tell you first-hand that, initially, I felt stupid until you pointed out I was merely sheltered. But that’s given me so much more empathy when I think of other people in the same position I was once in. |
Black assets.rebelmouse.io | That is why she likes the “Conversation Starters” – they make the topics accessible in a non-threatening way. |
red head assets.rebelmouse.io | And helps us realize that literacy impacts every aspect of our lives since it is so much more than reading and writing. Raising awareness of that and talking about it with others, especially our families, can have a huge ripple effect. |
Black assets.rebelmouse.io | That is the purpose of September being designated National Literacy Month. |
red head assets.rebelmouse.io | September seems the perfect time to learn something new. It’s like being back in school, except you can put the knowledge to work immediately. |
Black assets.rebelmouse.io | And, this year, with elections just months away, it is the perfect time to learn about news literacy. |
red head assets.rebelmouse.io | Oh, I know better … |