Words & Banter

The Olympics – Memories & Money

Photo by Mawardibahar on iStock

I used to love the Olympics. It was all about, as the introduction to ABC’s Wide World of Sports would say, “The thrill of victory, the agony of defeat.” But it was so much more. As one of my favorite parts of the Olympic coverage was when Olympic host Jim McKay (I’m showing my age) would profile athletes, bringing their backstories to life, making the events more personal, touching, and, often, dramatic.

And today? Well, at the risk of sounding like an old person and the yearning for “the good ‘ole days” when the Olympics were about sports, athletes, and medal counts, it now seems like the word “politics” has cast its ugly shadow on the Games. The “backstories” of the Beijing Games are about protecting our athletes (not just from COVID, but from China hacking cell phones) and whether we should even be competing because of China’s human rights abuses. An Olympics with diplomatic boycotts, and China and Russia using the opening ceremony to declare a “partnership”.

All of which I found myself saying to Black, then making the innocent (or so I thought) comment of wondering why the Olympics just can’t be the way it used to be. For the record, it was a rhetorical question. I didn’t want an answer, I wanted to stroll down memory lane. But Black, of course, felt the need to reply,


Follow the money. The Olympics is big money, with sponsorships generating billions of dollars of revenue and global corporate sponsors spending hundreds of millions of dollars. When we were growing up, it was a sporting event that unified the world, if only for a few weeks. (Plus, there were only a handful of television networks – no cable, no streaming, no social media). Now, it is a commercial event. “Wanting to win” used to be about national pride, now it seems to be about market share.

I knew what she meant and thought about all the “marketing” behind the companies like Ralph Lauren dressing the U.S. Olympic team, but preferred to think about the athletes talking about how they felt when they wore the team uniforms. A feeling of being part of something bigger than themselves, a culmination of years of hard work and dedication, about doing their best for their country. About pride.

But what about when there are moral implications? I know the athletes don’t get to decide where the games are held, but when the host country is one that we have serious humanity issues with, shouldn’t the Olympics and its sponsors stand up for what they believe. I couldn’t help but ask Black, this time hoping for answers, but instead got questions,

If you are the International Olympic Committee with so much money on the line, plus so few countries willing to go to the expense of hosting, especially given the complications due to COIVD, what do you do? If you are a sponsor, who “claims” to value social responsibility (companies are even rated by environmental, social, and governance criteria), how do you make decisions about a country like China that is such a huge business opportunity, even if it is politically intolerant? How many people, let alone companies, do you think have the guts to stand up and do what is right versus what is profitable? And, is there a longer-term price that will be paid?

Maybe I’m being an ostrich, but I didn’t want to think about the future of the Olympics. Instead, I thought about the millions of fans worldwide who love the Olympics and need them more than ever before as they look to them for diversion and inspiration. For me, I’ll look forward to the backstories of this year’s athletes and enjoy my memories of past Olympics vs. wishing that I could change the realities of today.

Photo courtesy of Red’s eldest daughter, Natasha

What does Thanksgiving have to do with shoes?! Or, the fact some of Red’s most memorable Thanksgiving celebrations happened when she lived overseas and introduced the holiday to friends, none of whom were American. But this column from 2022 is bittersweet for Black, as shortly after it ran, her good friend John passed away … yet the memories of Thanksgivings spent together – and of dear friends – live on. (But that still doesn’t explain the shoes …)


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At the risk of asking you a warm and fuzzy question, have you thought about what you’re most thankful for this Thanksgiving?


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Yes.


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I should’ve guessed that you’d take the question literally. Could you expand on that a little, or at least give me a hint?
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I’ll admit that I never realized how many people can’t read. It’s something I’ve always taken for granted. That’s until Black and I met someone doing something about it – Jackie Aguilera, now the Project Manager for the Mayor’s Office of Adult Literacy (Houston). Her focus wasn’t only on reading literacy but on “literacies” I’d never heard of, such as financial literacy, health literacy, and digital literacy. But it all starts with the ability to read.


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It is called functional literacy. Obviously, if you are reading this article, you are on the internet. Which has more information than anyone can possibly absorb (and is why news literacy is so critical). Now, imagine if you could not read. All that information … just sitting there. Available to others, but not to you.


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Books are my great escape. Always have been. So, I can’t imagine a life without them.
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It’s late October, and for most of us, fall is in the air, which is Red’s favorite season. (It might have something to do with all the pumpkin spice products.) Halloween, which has been “marketed” in stores for months, will soon be over. And Election Day, which has been headline news for what seems like forever, is just around the corner. So, why are we linking to an Independence Day column? And one from 2020, no less?


Because now is the time to decide what direction we want to take our country. RED & BLACK … A Time For Independence is about the spirit of independence. And four years later, we feel it’s very sad (and very scary) that our sentiments about our country’s leaders having the strength, courage, and conviction to be independent thinkers are still relevant. Maybe even more than ever before.